The 10 most epic China marketing campaigns of 2020
2020 was an all-around difficult year. But during the turmoil of a global pandemic and a global economic crisis, there were brands who still insisted in spreading the messages of hope and empowerment. There were also brands that uplifted us with their creativity and adaptability, and provided new products that resonated with Chinese culture on […]
Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI
Fashion brand in China In episode 91 of our China business vlog, we share insights from Olivier Vérot of Gentleman Marketing Agency (GMA) on the ROIs from marketing campaigns, which Chinese platforms to sell on and he discusses key business partners for establishing fashion brands in China. Full transcript below: Welcome to Daxue Talks, a […]
DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China
Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management. And how brands can decrease the cost of eCommerce returns in China. Jump to questions: 0:00 Introduction 0:22 We understand fashion brands are relying a lot on community when it comes to loyalty […]
Guide to China omni-channel marketing | Finding a path through China’s complex O2O ecosystem
In 2015, China omni-channel marketing and O2O became the key words of the retail industry. Brick-and-mortal retail companies opened up online channels, e-commerce companies have joined with brick-and-mortal retail companies to exploit the offline battlefield. This blending of online and offline, and omni-channel approach is also known as new retail in China. “In the next […]
Understanding Chinese sense of humor through ads
Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]
Daxue Talks 74: Marketing in China: Alternatives to email newsletters
1:06: We know that email Newsletters are not effective in China. Which channel can replace newsletters? 2:56: You mentioned SMS solutions several times. What kind of software do you use in China to distribute SMS easily and to connect them to your platform? Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company […]
China Paradigm transcript #90: Is the VR industry the next tech revolution in China?
Find here the China paradigm episode 90. Learn Eloi Gerard‘s (CEO and co-founder of CrowsNest) story in China and find out all the details about the VR industry in China. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I am Matthieu […]
Daxue Talks 41: What you need to know about healthcare marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the medical tourism in China and healthcare marketing in China. Thus, you will learn how to promote medical tourism online in China, discover the strategies for healthcare marketing and also learn more about healthcare scandals in China. 0:21 How can you promote medical […]