In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions on digital marketing for healthcare products.
Jump to the questions:
- 0:21 Are cross-border sales relevant to health care?
- 1:40 Which health sectors work particularly well on the internet in China?
- 3:07 Are there restrictions on digital marketing for health products in China? If so, which ones?
- 4:51 Can you use doctors as KOLs?
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