health care marketing in China

Daxue Talks 40: The basics of online health care marketing in China

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In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions on digital marketing for healthcare products.

Jump to the questions:

  • 0:21 Are cross-border sales relevant to health care?
  • 1:40 Which health sectors work particularly well on the internet in China?
  • 3:07 Are there restrictions on digital marketing for health products in China? If so, which ones?
  • 4:51 Can you use doctors as KOLs?


Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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