How and why brands are using the direct to consumers business model (DTC) in China

Direct to consumers (DTC) is a business model when a manufacturer sells product directly to the end consumer, bypassing all intermediaries. It also includes a wide range of instruments which help to be closer to the consumers. DTC in China makes use of four types of social e-commerce, Pinduoduo – social e-commerce, WeChat – one […]

Dewu app: The anti-counterfeiting resale app where you can buy a Ferrari

Dewu second-hand anti-counterfeit e-commerce app in China

What is the Dewu app? Dewu is an online second-hand shopping community launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and unified delivery. Dewu’s […]

How to set up a Taobao shop to enter the Chinese market

setting up a Taobao shop

Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. As the largest online shopping platform, current business includes both C2C and B2C transactions. Today, Taobao has also become the most used online entrepreneurship platform. How can foreign businesses set up a Taobao shop and enter the Chinese market? Why it can be […]

Double 12 2020: Winners and a dying trend?

Double 12 2020

Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]

China Paradigm Transcript #110: How an entrepreneur modified his product to create a successful platform enabling Western brands to optimize e-commerce performance in China

optimize e-commerce performance in China

Find here China Paradigm episode 110. Josh Gardner is an entrepreneur with a background in Academic anthropology, logistics, and e-commerce. Since 2014 he has been running Kung Fu Data in China, which helps international brands to optimize e-commerce performance in China.  Although business is going well now, things didn’t start way and Josh not making any […]

Double 11 marketing strategies: Competing in the world’s largest shopping event

11.11 marketing strategies in China

Double 11, also known as Singles’ Day, is the largest e-commerce day in China. It started as an annual discount event that only happened on Tmall, but now it has become a national shopping festival through all Chinese e-commerce platforms. Each year, we see an evolution of Double 11 marketing strategies from brands. In 2020, […]

Xiaohongshu is becoming a giant in both social media and e-commerce | Daxue Consulting

Little Red Book app

Latest facts and insights about Xiaohongshu (Little Red Book) 2020. Social media platforms like WeChat and Sina Weibo, as well as e-commerce marketplaces like Taobao,  are no strangers to foreign marketers. Compared to these well-known names, Xiaohongshu (小红书, also known as Little Red Book or RED) is relatively less talked about. In this insights report, […]

KOC marketing in China often gets more bang for the buck than KOL marketing

KOC marketing in China

KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]

China’s golden week 2020 reveals new economic trends

China's golden week 2020 tourism

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]