A comprehensive guide to China’s social media platforms in 2026
The ecosystem at a glance Social media platforms in China sit at the center of daily life, folding messaging, short video, search, payment, and shopping into a single screen. One app here covers what messaging, video, and payment apps handle separately in most other markets, which is why screen time concentrates in a handful of […]
Quick commerce market in China: 30-minute delivery reaches RMB 1 trillion
China’s quick commerce market is a structurall shift in e-commerce. The quick commerce market in China reached an estimated RMB 971.4 billion in 2025 and is projected to pass RMB 1 trillion this year, heading for RMB 2 trillion by 2030. The format means ordering online and having the order filled offline from local retail […]
China’s consumption stimulus in 2026: Where pockets of consumption growth will occur and how it helps brands open their first stores
China’s consumption stimulus entered a new phase in 2026, backed by the most coordinated policy effort in years. The central government renewed RMB 1.3 trillion in ultra-long special treasury bonds, of which RMB 250 billion supports the consumer goods trade-in program for cars, appliances, and digital product upgrades. The consumption stimulus subsidy policies to run […]
Dewu in China: How Gen-Z is redefining social commerce
In China’s dynamic e-commerce landscape, Dewu—also known as Poizon—has emerged as a leading platform among Gen-Z consumers. Launched in 2015 as a sneaker authentication service under the name “毒” (Poison), it has since developed into a social commerce platform that integrates shopping with community engagement and trend-driven content. Dewu in China has established itself as […]
How to sell on Tmall and Taobao: setting up an online store to enter the Chinese market
As the world’s largest e-commerce market, China presents a significant opportunity for businesses looking to expand their reach. Platforms like Taobao and Tmall have made it possible for foreign businesses to enter the Chinese market and sell to Chinese consumers. Taobao is Asia’s largest network retail business. Founded by Alibaba Group in 2003, the Chinese online shopping […]
Chinese Digital Consumers are adopting a less impulsive and more sustainable consumption
China is the largest e-commerce market in the world. In 2021, it was estimated to have a revenue of more than 1.5 trillion USD, while the US ranks second, with 875 billion USD. The biggest platforms for e-shopping in terms of users and transactions are in China and almost one billion people visit them every […]
Juhuasuan: the app that wants to give Pinduoduo a run for its money
China plays a leading role in the global e-commerce market. According to Statista, in 2021 almost half of the world’s e-commerce retail sales took place in China, with a sales value estimated to be more than US and Europe combined. These record-braker figures are possible due to the immense number of Chinese internet users, which […]
China’s cross-border e-commerce: a first approach to the Chinese market
China’s cross-border e-commerce is a sales channel that allows businesses to access the local market without being based in the country. After its accession to the WTO, China’s trade in goods exports surged. The volume increased from about RMB 2 trillion to RMB 12.3 trillion between 2000 and 2011, boasting a compound annual growth rate […]
TMall Heybox app: Unwrapping the secret behind successful new product launches in China
As product launches are a crucial tool for companies to foster sales growth and enhance brand awareness, in 2017, Alibaba Group‘s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel to support the releases of their new products. Newly released items on the Tmall Heybox app generated an increasing amount of revenues within three […]
From Prime to ban: Amazon’s crackdown on Chinese sellers
In early 2021, the widespread suspension of Chinese sellers by the world’s leading e-commerce platform Amazon came as a shock to many. E-commerce giant Amazon decided to freeze thousands of Chinese stores. Amazon justifies its decision by referring to its terms of service, which were knowingly violated by Chinese sellers. The massive suspension has certainly […]
What to expect from Double 11 2021? Pre-sales, new records and top brands
The Double Eleven Shopping Festival, also known as Single’s Day refers to the online promotion day on November 11 (11/11). 2021 is the 12th Double Eleven shopping festival in history. On this day, many online merchants conduct large-scale promotional activities on online platforms like Tmall, Jingdong and Taobao. As sales start at midnight, according to data from iiMedia Research, in […]
2021 JD 618 DATA REPORT
We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]