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Adapting to the rational consumption trend among Chinese consumers

rational consumption in China

In recent years, a rational consumption trend has emerged in China’s consumer landscape—a departure from impulsive and excessive spending towards a more thoughtful and considered approach to consumption. In a dynamic Chinese market characterized by an increasing number of promotional events, it becomes imperative for brands to comprehend this shift in consumer behavior. With one […]

How to sell on Tmall and Taobao: setting up an online store to enter the Chinese market


As the world’s largest e-commerce market, China presents a significant opportunity for businesses looking to expand their reach. Platforms like Taobao and Tmall have made it possible for foreign businesses to enter the Chinese market and sell to Chinese consumers. Taobao is Asia’s largest network retail business. Founded by Alibaba Group in 2003, the Chinese online shopping […]

Dewu: an e-commerce and social media app targeting Chinese Gen-Z

Dewu in China

Dewu, also known as Poizon, is an online shopping app launched by Shanghai Shizhuang Information Technology Co, Ltd. At first, it used to be the ultimate platform for purchasing, reselling, and discussing about sneakers. But in recent years, this app has gradually turned away from its niche and converted into a more comprehensive marketplace and […]

Juhuasuan: the app that wants to give Pinduoduo a run for its money

China plays a leading role in the global e-commerce market. According to Statista, in 2021 almost half of the world’s e-commerce retail sales took place in China, with a sales value estimated to be more than US and Europe combined. These record-braker figures are possible due to the immense number of Chinese internet users, which […]

China’s cross-border e-commerce: a first approach to the Chinese market

China’s cross-border e-commerce is a sales channel that allows businesses to access the local market without being based in the country. After its accession to the WTO, China’s trade in goods exports surged. The volume increased from about RMB 2 trillion to RMB 12.3 trillion between 2000 and 2011, boasting a compound annual growth rate […]

TMall Heybox app: Unwrapping the secret behind successful new product launches in China

TMall Hey box app

As product launches are a crucial tool for companies to foster sales growth and enhance brand awareness, in 2017, Alibaba Group‘s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel to support the releases of their new products. Newly released items on the Tmall Heybox app generated an increasing amount of revenues within three […]

From Prime to ban: Amazon’s crackdown on Chinese sellers


In early 2021, the widespread suspension of Chinese sellers by the world’s leading e-commerce platform Amazon came as a shock to many. E-commerce giant Amazon decided to freeze thousands of Chinese stores. Amazon justifies its decision by referring to its terms of service, which were knowingly violated by Chinese sellers. The massive suspension has certainly […]

What to expect from Double 11 2021? Pre-sales, new records and top brands

Double 11 2021

The Double Eleven Shopping Festival, also known as Single’s Day refers to the online promotion day on November 11 (11/11). 2021 is the 12th Double Eleven shopping festival in history. On this day, many online merchants conduct large-scale promotional activities on online platforms like Tmall, Jingdong and Taobao. As sales start at midnight, according to data from iiMedia Research, in […]


2021 JD 618 shopping festival e-commerce trends

We teamed up with to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]

How and why brands are using the direct to consumers business model (DTC) in China

Direct to consumers (DTC) is a business model when a manufacturer sells product directly to the end consumer, bypassing all intermediaries. It also includes a wide range of instruments which help to be closer to the consumers. DTC in China makes use of four types of social e-commerce, Pinduoduo – social e-commerce, WeChat – one […]

Dewu app (Poizon): The anti-counterfeiting resale app where you can buy a Ferrari

Dewu second-hand anti-counterfeit e-commerce app in China

Dewu, also known as Poizon, is an online shopping app launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and unified delivery. Dewu’s unique selling […]