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Double 12 2020: Winners and a dying trend?

Double 12 2020

Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]

China Paradigm Transcript #110: How an entrepreneur modified his product to create a successful platform enabling Western brands to optimize e-commerce performance in China

optimize e-commerce performance in China

Find here China Paradigm episode 110. Josh Gardner is an entrepreneur with a background in Academic anthropology, logistics, and e-commerce. Since 2014 he has been running Kung Fu Data in China, which helps international brands to optimize e-commerce performance in China.  Although business is going well now, things didn’t start way and Josh not making any […]

Double 11 marketing strategies: Competing in the world’s largest shopping event

11.11 marketing strategies in China

Double 11, also known as Singles’ Day, is the largest e-commerce day in China. It started as an annual discount event that only happened on Tmall, but now it has become a national shopping festival through all Chinese e-commerce platforms. Each year, we see an evolution of Double 11 marketing strategies from brands. In 2020, […]

KOC marketing in China often gets more bang for the buck than KOL marketing

KOC marketing in China

KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]

China’s golden week 2020 reveals new economic trends

China's golden week 2020 tourism

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]

Nudge marketing in China is omnipresent yet rarely discussed

Nudge marketing in China

To nudge is to “touch or push (something) gently or gradually” or “coax or gently encourage (someone) to do something.” This small action seems insignificant among the large and obvious marketing initiatives, like co-branding, KOL marketing, and live-streaming, which are commonly employed in the competitive Chinese market. However, nudge marketing in China plays a vital […]

Beijing’s Economy: What to understand about growth in the capital city

Beijing's Economy

What foreign companies need to know about the economy of Beijing As the capital city of the most populous nation on Earth, Beijing plays an important role in China’s economy. With a consumer base of more than 20 million, Beijing has become more and more important for foreign companies in many industries. For anyone looking […]

Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China

shopping in China

E-commerce and shopping in China In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, talks about how the world pandemic has affected the e-commerce industry and online shopping in China. Jump to the questions: 0:38: What platforms have benefitted from the outbreak? 1:47: How has the […]

Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China

Chinese e-commerce 2020

Evolving user experience on Bilibili covid-19 in China In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights.  Jump to the […]

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus

xiaohongshu marketing

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]