Chinese e-commerce 2020

Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China

Evolving user experience on Bilibili covid-19 in China

In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights. 

Jump to the questions:

  • 0:38: How did Bilibili users respond to COVID-19?
  • 2:21: Bilibili generally targets Gen Z consumers. How do brands appeal to Gen Z during COVID-19?

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