xiaohongshu marketing

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak.

Jump to the questions:

  • 0:38: Can you provide interest cases of how brands on Xiaohongshu adapted to new conditions during the crisis?
  • 3:54: How have brands’ behaviors on Xiaohongshu change during the coronavirus?
  • 6:20: We know that Xiaohongshu is testing personal shops, “Shu Shops (薯店)”, for certified influencers. Can you tell us a bit more about them?

Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.