Posts Tagged "xiaohongshu"

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Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
28May

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?

Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the crisis? I think I’ve seen some interesting cases. For example, one is from HeyTea. We know HeyTea is one of the most popular milk tea brands in China, and during this time, because people can’t go out to their […]

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
28May

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]

Chinese marketplaces quiz – How much do you know about e-commerce in China ?
11Dec

Chinese marketplaces quiz – How much do you know about e-commerce in China ?

Take our quiz about Chinese marketplaces and share your score on LinkedIn tagging daxue consulting to have a chance to win one free seat to our Brand Independence workshop! Register for our workshop: https://daxueconsulting.com/upcoming-events-china-shanghai-beijing-daxue-consulting/ Daxue’s Linkedin page: https://www.linkedin.com/company/daxue-consulting/

How brand independence can maximize profits | workshop in Shanghai
26Nov

How brand independence can maximize profits | workshop in Shanghai

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

What is brand independence in China? | Workshop by daxue consulting
21Nov

What is brand independence in China? | Workshop by daxue consulting

One-Day Training and Workshops On Brand Independence 🗓️ Date:  March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

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