Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China
Evolving user experience on Bilibili covid-19 in China In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights. Jump to the […]
Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]
Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China
Based on this episode of Daxue Talks with Olivier Verot, a digital marketing specialist, you will better understand cross-border health care e-commerce with China. Full transcript below: Are cross-border sales relevant to health care? Yes, it is relevant for cross-border sales. It is extremely relevant. Chinese people want to buy health care products will search online […]
Daxue Talks 40: The basics of online health care marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]
Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]
How to use Taobao partner or Tmall partner: A GUIDE FOR NEWCOMERS IN THE E-COMMERCE MARKET IN CHINA
A Taobao partner or Tmall Partner, also abbreviated as TP; in Chinese 淘拍档, is another familiar term among international brands that want to enter the e-commerce market in China. However, for international brands, there are quite a few questions about TPs: What is a TP? How can I choose an appropriate TP? Is my brand […]
China Paradigm 93: Building an event-native agency in China’s digital world
Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]
Podcast transcript #82: A SaaS company that helps you do cross border e-commerce in China
Find here the China Paradigm 82. Do not miss any details of Daphne Tuijn’s story and her SaaS company for cross border e-commerce in China. Full transcript below: MATTHIEU DAVID: Hello everyone. I’m Matthieu David, the founder of Daxue Consulting – a Chinese market research company based in Beijing, Shanghai and Hong Kong – and […]
Podcast Transcript #75: Make full use of QR code for marketing in China
Find here the China Paradigm 75 where we, Daxue Consulting, interview season entrepreneurs in China. In this episode, we are with Benjamin Claeys to understand his entrepreneur journey in China, he is a pioneer in using QR code for marketing in China, and have set up several Chinese customer engagement platforms for innovative marketing. Full […]
Podcast Transcript #74: Exciting moments and difficult times in creating a shopping website for foreigners in China
Find here the China Paradigm 74, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In this episode, we will find out all the details of the story of creating a shopping website for foreigners in China and we will find out how they managed to connect Taobao with foreign customers. Full transcript below: Matthieu David: Hi […]
Advantages of Brand Independence in China
What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]
What you need to know to sell online in China
China is the world’s leading e-commerce market With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for online retailers, local or international. In this article we outline the basic information to sell online in China. China cross-border […]