DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]
Finding a business partner in China
Finding a business partner in China China is one of the world’s most attractive markets for entrepreneurs looking for worldwide expansion, however doing business in China is a completely different deal from doing business in Europe, or in the U.S., whether it be because of different cultures or different business habits. Finding a business partner […]