Diary research is a qualitative research method in which participants keep a written or electronic diary to record their daily experiences, behaviors, and thoughts. In the context of China, diary research can be conducted in various formats, such as paper-based or mobile-based, and can cover various topics, including consumption habits, media usage, and attitudes towards specific products or services.
When to use Diary Research in China
By observing and recording the everyday experiences, actions, and opinions of Chinese consumers, diary research can provide companies with rich insights into their needs, preferences, and motivations. This can help companies design better products, craft more effective marketing campaigns, and establish stronger brand identities in the Chinese market.