Shein is now the largest cross-border fast fashion e-commerce company in China. The e-commerce clothing brand reaches consumers in the United States, France, Russia, Germany and over 200 other countries. In 2021, the Shein app had over 177 million downloads, with over 43.7 million users worldwide, exceeding 10 million monthly active users in the US alone. On … Continue reading Shein’s market strategy: how the Chinese fashion brand is conquering the West