Viral success, ethical controversy: Dissecting Shein’s marketing strategy

While fashion powerhouses struggle to adapt to shifting trends and global trade tensions, Shein is thriving, selling USD 5 dresses at lightning speed to millions around the world. Founded in 2008, Shein has become the world’s largest fast fashion e-commerce platform, with operations in over 150 countries, but none in its home market of China. … Continue reading Viral success, ethical controversy: Dissecting Shein’s marketing strategy