China’s soap market is dominated by foreign brands

Overview of China‚Äôs soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing … Continue reading China’s soap market is dominated by foreign brands