Founded in 2017, Florasis is a Chinese makeup brand affiliated to Hangzhou Yige Enterprise Management Co., Ltd. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. Florasis is among some of the rising domestic beauty brands in China, but in January 2021, the Chinese brand started hinting … Continue reading The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?