Overview of China’s 618 2025 results: the longest 618 ever

618 2025 sales results

The 618 2025 sales results showed that the total online sales during the festival period (spanning May 13–June 18) reached RMB 8.6 trillion, a 15.2% increase from the previous year. Platforms named this year as the “史上最长618” (the longest 618 in history), a format designed to sustain consumer interest and enhance the festival with additional […]