Overview of China’s 618 2025 results: the longest 618 ever
The 618 2025 sales results showed that the total online sales during the festival period (spanning May 13–June 18) reached RMB 8.6 trillion, a 15.2% increase from the previous year. Platforms named this year as the “史上最长618” (the longest 618 in history), a format designed to sustain consumer interest and enhance the festival with additional […]