Why the next stage of Chinese virtual influencers is body positivity
A virtual influencer is an AI-generated fictional character that brands in China have been using in place of human Key Opinion Leaders (KOLs) for a variety of marketing-related activities. Their flawless evergreen youth and ability to be controlled is highly desirable as often a human KOL’s actions or political comments can lead companies to face […]
How brands carve room for body positivity in China
Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]