Market study: B2C book purchasers in China
In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. In 2010, there was another sales boom in B2C book purchasing. Dangdang began its e-book market, and 360buy opened its book category. The competition between […]