Celebrity beauty in China: Why it’s working for western brands and not for Chinese
In recent years celebrity beauty in China has moved from niche to mainstream, and the numbers tell a compelling story. Celebrity-founded beauty brands surpassed USD 1 billion in sales globally by late 2023, a staggering 57.8% year-over-year increase, far outpacing the overall beauty industry’s 11.1% growth in the same period. This isn’t just influencer hype. […]