China’s traveler market: Strengthened demand for experiential consumption
In the first quarter of 2024, domestic tourism recorded 1.419 billion trips, a year-on-year increase of 16.7%. Domestic tourism revenue reached RMB 1.52 trillion, up 17.0% year-on-year. This marks the first time revenue of China’s traveler market has surpassed the same period in 2019. In the post-pandemic era, young Chinese travelers are seeking personalized and […]