2025 China’s winter sports market recap report
China’s winter sports market is in its early stages, as reflected in challenges like the shortage of snowboards available for rent and the airports’ reputation for mishandling ski equipment. However, since the 2022 Beijing Winter Olympics, public interest in winter sports has grown significantly — and as consumption shifts to experiences, winter sports will not […]
China’s summer sports market recap report
China’s summer sports market is experiencing significant growth, driven by interest and sophistication in a wide range of sports, along with the government’s ambition to build a sporting powerhouse by 2035. In this report, we analyzed 134 million posts of social media data to uncover new trends and evolving preferences in summer sports, identifying emerging […]