The changing landscape of the Chinese middle class | Daxue Consulting
Vast urbanization and China’s consumption-led economy contribute to the rapid growth of Chinese middle-income consumers. The changing Chinese middle class lifestyles create trends that should be considered when making a China market strategy. Chinese middle class Overview Urbanization of Chinese society According to China’s National Bureau of Statistics, at the end of 2018, the permanent […]
China’s Middle Class: An Emerging Market
China’s Middle Class and its consumption pattern The World has witnessed China’s rapid economic growth since the beginning of 21th century. Meanwhile, its prosperous economy enables great numbers of people to join China’s middle Class, who are more affluent and have greater personality. The Chinese emerging middle-class consumers bring many opportunities to foreign companies in […]