Soft toy, hard day: Jellycat in China brings emotional comfort to young professionals
Founded in 1999 in London, Jellycat entered the Chinese market in 2013. However, it was not until recently that the brand gained significant popularity, especially among young female professionals in their 20s to early 40s. In 2024, Jellycat’s sales on major Chinese e-commerce platforms reached approximately RMB 830 million (USD 128 million), an a significant […]