How to do content marketing in China: a guide through Chinese internet platforms
For most companies, content marketing in China is a matter of survival. In the saturated Chinese market, only by attracting consumers’ attention with eye-catching advertisements is it possible to register positive income in the company. Developing a successful content marketing strategy calls into question the types of content brands should focus on producing. Various options […]
Australian CEO and founder of Shanghai content production studio: China Paradigm transcript #118 with Rodney Evans
Today’s episode features Rodney Evans. He is the founder and CEO of Central Studios Shanghai. Rodney has been in China since 2005. He founded his Shanghai content production studio in 2009. They mostly cover production and post-production in photography and video, used as marketing content for brands in China. Central Studios Shanghai has a 1,000 […]