Cosmetic distribution in China: Omnichannel strategy, AI, and KOL partnership for success
Cosmetic distribution in China is on an upward trajectory. According to the iiMedia Research, China’s cosmetics industry is projected to reach RMB 579.1 billion by 2025, with an expected CAGR of 4.93% from 2020 to 2025. However, the market’s complexity requires brands to adopt innovative distribution strategies tailored to Chinese consumers’ unique behaviors and expectations. […]
Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19
Find the first Market Tidbits here. Matthieu David: Hello everyone, today we are going to look into the beauty sector in China, and the report we published a few days ago, maybe two weeks ago about how Covid-19 impacted the beauty sector in China. How it impacted during the epidemic and after the epidemic. I’m here […]
Top Foreign Cosmetic Brands in China
China’s cosmetics market has still some great potential, with the two major driving forces that are the growing Chinese household incomes and the increasing pursuit of personal. China’s skin care product market, 212 million $, is the largest in the world. However the amount of per capita consumption of skin care products in Japan is […]