How to make your brand go viral: branded mini movies in China
Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating […]
Daxue Talks 3: The differences between the main cross-border platforms in China
Differences between the main cross-border platforms in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we ask Olivier the first portion of most frequently asked questions about cross-border platforms in China. Jump to the questions: 0:35 What are […]