Cosmetic distribution in China: Omnichannel strategy, AI, and KOL partnership for success
Cosmetic distribution in China is on an upward trajectory. According to the iiMedia Research, China’s cosmetics industry is projected to reach RMB 579.1 billion by 2025, with an expected CAGR of 4.93% from 2020 to 2025. However, the market’s complexity requires brands to adopt innovative distribution strategies tailored to Chinese consumers’ unique behaviors and expectations. […]