“Why the Sam’s Club ‘poor people combo’ drives the middle-class crazy”: Trending hashtag on Chinese social media
In recent years, Chinese consumers have become increasingly inclined to save money and follow trends like consumption downgrade due to the economic slowdown after a prolonged pandemic. On Xiaohongshu, many netizens shared their experience purchasing “poor people combo meals,” among which fast food restaurants and coffee chains such as McDonald’s, KFC, Burger King, and Luckin […]
“Sharing Economy” only as one part of exploding Collaborative Economy in China
Triggered by the hype of sharing platforms like Didi Chuxing (滴滴出行) or Mobike (摩拜单车), Daxue Consulting decided to take a closer look into the collaborative economy in China. However, the term raises a lot of confusion as the public almost always refers to it as ‘sharing economy’ only. We constituted a framework of collaborative economy, […]