How eye-tracking is used to understand Chinese consumers | Daxue Consulting
Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]
Eye Tracking in China: In the Eyes of the Consumer
To know more about Eye Tracking in China, contact us at dx@daxueconsulting.com Eye Tracking in China Two significant societal trends in China are changing the nation’s markets. They are a rise in consumer spending and an increase in online activity. Indeed, by the end of the decade, 55% of Chinese consumers expect a substantial wage […]