Neiwai: Empowering women with comfortable lingerie & loungewear
Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]
Feminism made in China: How brands can leverage women empowerment
The modern feminist movement in China started to grow after the Fourth World Conference on Women in Beijing in 1995. Within two decades, grassroots feminism became mainstream. It started with protests against arranged marriages which went digital in 2015. From blog posts to social media platforms, gender issues gradually turned into politics, and calls for […]
Feminism in Chinese marketing: How brands are empowering Chinese women
After a long history of favoring males, currently feminism in China is gaining momentum and many brands utilize it in their strategy, promoting feminism in Chinese marketing. What does China’s feminism movement entail? China’s feminist movement has three mayor demands: to make visible the household work that women do and to redistribute it; equal opportunity […]