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South Korea’s flagship stores: Going beyond retail and creating brand impact

Flagship stores in South Korea

South Korea, recognized as the birthplace of K-pop and Hallyu (한류), also boasts a vibrant and bustling shopping scene with fierce competition. To establish a strong presence, brands are launching flagship stores (플래그십 스토어), the primary and prestigious retail shops that embody the brand’s image, values, and products. These stores play a vital role in […]