From Genki Forest to Chi Forest: a Chinese soda brand planning to become the “Coca-Cola” of China
Founded in 2016, Chi Forest (previously known as Genki Forest) is a Chinese soft drink brand that specializes in sparkling water and instant tea. It is also renowned for its low-calorie, low-sugar products, catering to the Chinese Generation Z and Millennials, who seek healthier consumer options. Being only 7-year-old Chi Forest became the fastest-growing beverage brand in […]
Genki Forest betting on Olympic athletes like Eileen Gu and Yuming Su
Genki Forest, a Chinese beverage company, has signed three gold medalists from the 2022 Beijing Winter Olympics back in 2021, making it one of the hottest searches on Weibo (微博). Some Chinese netizens even referred to Genki Forest as the “biggest winner of the game on social media. Indeed, Genki Forest’s partnerships with the three […]