“The price of Zhong Xuegao’s ice cream dropped from 60 yuan to 2.5 yuan”: Trending hashtag on Chinese social media
Zhong Xuegao (钟薛高), a premium Chinese ice cream brand, once known as the “Hermès of ice cream” among Chinese consumers, recently found itself facing public scrutiny again after the 2022 controversy caused by video clips of its ice cream melting at unusually slow speed, leading to concerns that the product could contain harmful ingredients as […]