Why China’s Idol Economy is at its Turning Point
The year 2021 has been the turning point for China’s idol economy. After several years of booming growth, it fell into decline from July 2021 onwards. The “Operation Qinglang” (清朗运动, the operation to cleanse the entertainment industry) launched by the Cyberspace Administration of China in August dealt a huge blow to the idol economy. With […]
Lights and shadows of Chinese celebrity endorsements: Risk mitigation in the idol economy
Despite the recent scandals involving C-pop idols, such as Kris Wu’s arrest on suspicion of rape and Zhang Zhehan’s fall after taking a selfie in a sensitive place, celebrity endorsements in China remain a key tool to create buzz and engage with the public. Indeed, C-pop ambassadors can undoubtedly give a great boost to luxury […]
Harbin Beer’s secret to increasing their female consumer base: Leveraging the idol economy
At a time when China’s idol economy has an unprecedented influence on young consumers, Harbin Beer has successfully attracted the attention of the fan circle and set itself apart from other brands that use celebrities as their endorsers. Harbin Beer is one of the oldest beer-brewing companies in China. Zhang Yixing is a Chinese idol […]