Global software marketing strategies for Chinese software companies expanding overseas
The rise of AI, data analytics, and cloud computing, along with the increased demand for software solutions in consumer and enterprise sectors, are driving growth in the global software industry. The COVID-19 pandemic has also played a major role in accelerating digital transformation, hence leading to more companies and institutions embracing digital technologies. The worldwide […]
Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market
Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]
How ZTE started: the importance to enter China market in time
High-tech and communications are largely encouraged by government in China. The companies, which could predict such a demand in 80’s, are now the leaders of telecommunications industry. ZTE is one of such companies, which was established in 1985 by Hou Weigui. Our focus is on How ZTE started. Nowadays, the company is headquartered in Shenzhen […]