Sparkling shift: China’s diamond market evolution and the rise of lab-grown gems
China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasizing the shifting trends within the diamond sector. Download our China luxury market report Driving […]
APM Monaco in China: digital marketing and integrated logistics to build hype and enhance sales
APM Monaco has recently been gaining more popularity thanks to its strategy in the Chinese market. The company may be less well-known in Europe, but in China, APM Monaco is a prominent name for the country’s large number of consumers. The brand was created in 1982 in Monaco by Ariane Prette and her son Philippe; […]
Tiffany & Co. in China: Omnichannel marketing to target millennials
Tiffany & Co. officially entered the Chinese mainland market in 2001, but it didn’t open its own store until 2007. At present, China has become the second largest market for the Tiffany brand after the United States. In 2020, Tiffany’s quarterly report showed that although China’s sales fell 85% year-on-year in January due to the […]
Yin jewelry, redefining the gold jewelry market in China
Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]
Swarovski in China
As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]
Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China
Find here the full China paradigm episode 45. Learn more about Nicolas Jouvenceau’s story selling diamonds in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic Market Research Company, and this China marketing podcast, China Paradigm. Today, […]
[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China
Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the market for gemstones in China. In this episode of China Paradigm, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds and gemstones in China, and the differentiation between PINK and other […]