Navigating the new wave: how livestream redefine luxury e-commerce shopping in China
In recent years, China’s luxury e-commerce has redefined luxury shopping in China through livestreaming, which accounted for about 25% of all online shopping GMV in China in 2023, showing its significant impact on the industry. The livestreaming sales phenomenon in China dates back to 2016, spearheaded by Alibaba during its Singles’ Day promotion. From its […]
China’s lazy economy 2.0: The new trend in modern living
The Lazy Economy is rapidly growing in China. Services like instant delivery, online ordering, and smart home devices are created to meet people’s needs with minimal effort. This trend reflects a fast-paced lifestyle and a pursuit of simplicity, driving innovation in business models and technology. However, its swift expansion also presents challenges. Download our 2024 […]