How single Chinese women spend their money
Over the past few years, China has experienced significant demographic changes, including a rise in the number of single Chinese women. Despite the government’s wishes, more and more people are choosing to stay single, resulting in a significant decrease in marriage rates from 12.2 million in 2015 to 7.6 million in 2021. According to Guoyuan […]
SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]