Peking Duck Burgers: The rise of Tastien and China’s local fast-food industry
The fast-food market size in China was worth RMB 1.3 trillion in 2022 and is expected to reach RMB 1.8 trillion in 2025. This growth can be attributed to urbanization, rising disposable incomes, and increasingly busy lifestyles. Young adults aged 25 to 34, making up 44% of fast-food consumers, find fast food a convenient choice […]