How and why brands are using the direct to consumers business model (DTC) in China
Direct to consumers (DTC) is a business model when a manufacturer sells product directly to the end consumer, bypassing all intermediaries. It also includes a wide range of instruments which help to be closer to the consumers. DTC in China makes use of four types of social e-commerce, Pinduoduo – social e-commerce, WeChat – one […]
The market of desktop computer in China
The overall market characteristics of desktop computer in China 1. The market capacity of brand desktop computers reduced and the market share of assembled computer increased According to retail monitoring data of 153 cities by GFK (China), in the first half of the year, the retail quantity of the overall desktop computer has […]