Walking the cyberspace: How luxury brands can leverage the metaverse and NFTs to win over China
The emergence of new technologies, such as the metaverse and NFTs, is untapping a plethora of new opportunities, and luxury brands look willing to utilize such new tools to connect with Chinese tech-savvy young consumers. As the physical world intertwines with the virtual reality, “Metaverse” has never appeared in the public eye with such a […]
Considering regulations, is the NFT market in China overhyped?
The most widely known application of blockchain technology is cryptocurrencies such as Bitcoin and Ethereum, however, NFT (Non-Fungible Tokens) has become increasingly popular since the beginning of 2021. It has attracted a wave of venture capital funds, allowing traceable digital goods to obtain unimaginable speculative value. The NFT market in China is still in the […]