[Podcast] China Paradigm 47: How to improve your distribution strategy in China

distribution strategy China

Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]

World Famous Brands’ Online Retail in China

General Overview on the Online Retail of Luxury Brands These years the online retail is on the highway of developing. According to the IReseach, the total value of online retail in the year 2011 has reached 800 billion Yuan. Online retail occupies 4.3% of the whole value of retail. With the change of consuming habits […]