Podcast transcript #39: An ultimate way for businesses to master social commerce in China
Find here the full China paradigm episode 39. Learn more about Adrien Fabry’s story in social commerce in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. Today I am with […]
[Podcast] China Paradigm 47: How to improve your distribution strategy in China
Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]
[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]
Food Retail Industry in China: How E-Retailing is changing food and grocery market in China
To know more about the Food Retail Industry in China, contact us at dx@daxueconsulting.com Digitalization of the Chinese retail industry The food retail industry in China has been experiencing steady growth in the last couple of years. With factors such as a rising population and an increase of middle-class purchasing power, the growth of the […]
World Famous Brands’ Online Retail in China
General Overview on the Online Retail of Luxury Brands These years the online retail is on the highway of developing. According to the IReseach, the total value of online retail in the year 2011 has reached 800 billion Yuan. Online retail occupies 4.3% of the whole value of retail. With the change of consuming habits […]