The crackdown on plastic surgery ads in China: Balancing the beauty economy with surgery scandals and deaths
In September 2021, Chinese state media called for stricter regulations on plastic surgery ads in China, mentioning its excessive pervasiveness and false claims. In the last decade, China’s aesthetic medicine experienced a period of steady growth, driven by rising consumer disposable income, enhanced consumer awareness and the emergence of hedonic values. Chinese aesthetic medicine market […]
Digital Trends for the Plastic Surgery Industry in China
To know more about the Plastic Surgery Industry in China, contact us at dx@daxueconsulting.com How Plastic Surgery is Going Digital in China? According to a recent report from HSBC, China’s social media and obsessions with selfies have created a vanity fest and a large market for cosmetic surgery, with sales to Chinese consumers poised to […]