From toys to speculation: Decoding the rise of China’s collectible toys market
China’s collectible toys market is entering a golden era, with projected growth of 35% annually, expected to exceed RMB 150 billion in 2025. Consumer enthusiasm is rising fast. In 2021, 80% of surveyed buyers out of 3,000 said they planned to increase their purchase frequency in the coming years. The most consumed categories in the […]
POP MART in China: How it became a brand that pops to mind
In July 2016, POP MART in China introduced blind boxes, signifying its evolution from a conventional toy distributor to a pop toy intellectual property operator. Not long after in 2020, it was listed on the Hong Kong Stock Exchange, paving the way for international expansion. Its revenue from Mainland China in the first half of […]
Destination unknown: The newest addition to the blind box economy in China – Airplane tickets
In recent years, the blind box economy in China has benefited from the vigorous development of the two-dimensional culture, and its market scale has grown rapidly. Blind boxes are a product of popular consumer culture. Who are blind box consumers in China The MOB research institute estimates that blind box economy in China will reach […]