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She economy rising: Decoding the shopping secrets of Chinese women

she economy in china

Chinese women are experiencing a noticeable surge in financial independence. As society undergoes changes, women’s priorities are also shifting. They are moving beyond traditional family roles to prioritize self-care. This report examines diverse consumption patterns among Chinese women, identifying opportunities in the “she economy.” It underscores their pivotal role in household decisions, evolving dynamics, and […]

How single Chinese women spend their money

Over the past few years, China has experienced significant demographic changes, including a rise in the number of single Chinese women. Despite the government’s wishes, more and more people are choosing to stay single, resulting in a significant decrease in marriage rates from 12.2 million in 2015 to 7.6 million in 2021. According to Guoyuan […]