Sportswear brands in China’s 618 shopping festival: How did they perform in 2025?
In 2025, China’s 618 shopping festival set new records with RMB 855.6 billion in gross merchandise value (GMV) across major e-commerce platforms, a 15.2% increase from the previous year. Alibaba’s Tmall maintained its top platform position in 2025. This was followed by JD.com, while ByteDance’s Douyin and Pinduoduo were also major platforms. As one of […]