“Meaning out” through eco-friendly consumption in South Korea
Eco-friendly consumption in South Korea goes beyond addressing global warming or preserving the environment; it involves consumers expressing their values through their choices. This shift has led to a substantial increase in eco-friendly consumption, soaring from USD 1.15 billion in 2001 to 22.98 billion in 2020. Read our Korea’s MZ Generation report Koreans are increasingly […]