With only four stores in 2024, does this mark the end of Carrefour in China?
When the French multinational retail corporation entered China in 1995, as its name in Chinese (“家乐福,” meaning family, happiness, and fortune) suggests, Carrefour was a place where many Chinese consumers visited with their family, friends, and loved ones. However, despite enjoying success for about two decades, in the mid-2010s, it started experiencing serious challenges. Even […]
Is Carrefour in China Implementing the Right Marketing Strategies?
Carrefour in China Carrefour SA is the second largest retailer in the world. Since 1995, the French supermarket chain Carrefour SA launched its stores in China and now operates 238 supermarkets in 70 cities. This coming year, the firm plans to open 15 new stores in China. One of Carrefour’s strategies (In Chinese 家乐福) is the […]