The rise and fall (and rise again?) of Carrefour in China
In 2022, Carrefour was the 8th most popular supermarket chain in China, with a revenue of 27.3 billion USD. At the beginning of 2022, the French giant had more than 200 stores across China. However, in Q1 of the same year, it registered the definitive closure of more than 24 stores. Carrefour crisis in China […]
Is Carrefour in China Implementing the Right Marketing Strategies?
Carrefour in China Carrefour SA is the second largest retailer in the world. Since 1995, the French supermarket chain Carrefour SA launched its stores in China and now operates 238 supermarkets in 70 cities. This coming year, the firm plans to open 15 new stores in China. One of Carrefour’s strategies (In Chinese 家乐福) is the […]