“Why the Sam’s Club ‘poor people combo’ drives the middle-class crazy”: Trending hashtag on Chinese social media
In recent years, Chinese consumers have become increasingly inclined to save money and follow trends like consumption downgrade due to the economic slowdown after a prolonged pandemic. On Xiaohongshu, many netizens shared their experience purchasing “poor people combo meals,” among which fast food restaurants and coffee chains such as McDonald’s, KFC, Burger King, and Luckin […]