Daxue Market Research
Our panel of consumers gathers various samples of Chinese consumers (age, sex, income, geographical areas, consuming patterns, etc) which allow you to better understand the evolution of the market, the awareness toward your brand and any driver of growth in your industry.View Details
Daxue Consulting serves its clients with data-driven analysis of their market. We use a full range of close-to-market and tailored methodologies to collect the most reliable and relevant data that satisfies your needs of information and your ambitions in the Chinese market.View Details
Daxue Consulting collect qualitative data to provide you with the deepest understanding of Chinese consumer perceptions, buying criteria and product preferences. Our team will setup every step of your focus groups in China, including recruitment, moderation and further analysis.View Details
Daxue Consulting offers the design, set up and execution for any sensory research in China. It includes discrimination tests (overall difference and attribute-specific), as well as descriptive test and home-usability testing (HUT).View Details
Eye tracking is the measurement of eye activity. Daxue Consulting uses this research method to collect data and to analyze the visual path of Chinese consumers across an interface such as a website, a mobile APP, a packaging or even printed ads.View Details
Daxue Consulting favors agile and close-to-market data-collection methodologies in China. In-store data is one of the best sources of information to better understand your market and your competition frame in China. We have developed our in-house mobile APP The Store-Checkers.View Details
USER-EXPERIENCE RESEARCH (UX)
Daxue Consulting support you to better fit the needs of your end-users in China. Our team uses various research methods to collect data and to analyze the usage path of Chinese consumers across digital interfaces such as websites or mobile APP.View Details
Daxue Management Consulting
Regarding your ambition in the Chinese market, our team provides you with the essential data-driven knowledge to setup your strategic go-to-market plan in China. Our project managers work with your team to fully adapt your offer and marketing plan to the Chinese market.View Details
Daxue Consulting's solution to marketing activation in China aims at setting up a pragmatic and segmented plan to significantly improve your market shares toward targeted and quantified segments of Chinese consumers.View Details
Daxue Consulting provides branding plan in China that are data-driven, supported by the experience and knowledge of the Chinese market. It includes brand naming, promotion road-map and marketing value proposition validation with Chinese consumers.View Details
Daxue Consulting offers market sizing in China. Our team triangulate bottom-up, top-down and distribution analysis approach to provide the most accurate and reliable evaluation of your market potential in China.View Details
Daxue Consulting offers to its clients solutions to collect and aggregate data that gravitates around the company’s environment (stock market data, category pricing audit, social listening, etc.)View Details
Daxue Consulting has developed specific research and operational implementation method to favor open innovation in China. It includes tech scouting, agile strategic plan, business turnaround.View Details
MEET OUR TEAM
WHAT OUR CLIENTS SAY
Thank you very much for the good work you did on this market analysis and focus groups.
Pierre-Emmanuel B. - Processed fruit company - France
This is great work that you have put into this great research.Thanks for sending these through. That gives us everything we need for this survey.
Bonnie B. - Imported fruit industry - South Africa
These tasting sessions have been game changing. Thanks again to all your team.
Richard M. - Processed food company - UK
Market Entry Consulting Industry
We're very happy to be working with you - the other vendors could not match your quality by a long way.
Jeremy G. - International consulting boutique - UK/CN
Your proposal was excellent by the way - world class
Robert A. - Market Entry - UK
Your proposal was excellent by the way. Very polished and professional. I definitely want to remain in contact for this and other projects. I also appreciate your patience as we work to lock the final details down.
Rick K. - Consulting - US
Good to see you again last week and excellent job with the focus groups, it was fascinating to watch, we all took key learnings away, especially useful for our brand managers and designers to observe.
Oliver H. - Cosmetics brand - UK
Thank you for all this work along this (naming) project. I am very impressed with the methodologies your team have been able to setup in short time frame. And of course the final report and your presentation was remarkable.
Stephanie M. - Cosmetics brand - French
Most of the measures were very helpful to us like promotions, in-store communication, brand availability, etc as we did not have any other data source to know it in the market. We found bigger insights beyond numbers by analyzing the pictures - planogram execution, qualitative assessment of secondary displays and in-store communication.
Niyati M. – Consumer insight manager - 15-billion-USD revenue personal care group - USA
I was very happy with the study and support and will recommend to continue the collaboration.
Alexander H. – R&D Director – 50-billion-USD revenue FMCG group - USA
Thank you for the great work performed in respect to …’s infant milk formula strategy. On the back of this great work we would like daxue to consider quoting on another opportunity.
Paul F. – CCO Healthcare and hospital group – Australia
I would like to thank you for your work on this project. We did appreciate a lot working with daxue and we felt that the research was well carried. So thank you! Should we have any further needs regarding the Chinese Market; we will be in contact!
Thomas M. – Marketing Manager – 800-million-USD revenue accessory brand - Swiss
Marketing and advertising
The communication, structure, problem solving and support we received from the team throughout the project were fantastic, and it provided us with the ideal structure to keep the client engaged and confident of the deliverables. I was very pleased with the level of detail in the reporting, speed of response to questions and the flexibility to adjust and provide alternative output views. Should we be in the position of providing similar support to our clients in future, I would have absolutely no hesitation in contacting daxue consulting again, working in partnership to deliver a high quality solution.
Mark O. – Managing director15-million-USD revenue marketing agency – UK
I want to give you my heartfelt thanks from depth of my heart. I do not know words to describe how thankful I am. You did a great job. On top of your professional attitude, you pleasant personality made the whole marathon a fun.
Gultekin O. – International Trade Center – International institution
Thank you so much for your team's support regarding our China eCommerce project. The feasibility study was very well delivered and useful to give us insights about China market. As business evolves, we definitely need to keep abreast of the latest developments to cope with the rapid change of the market. In this sense, we will continue to need your support to our business growth.
Cherry W. - E-commerce @ 80-Billion-USD revenue retailer – Europe
First of all, we would like to thank you for the professional support. You gave us good information and advice and we were able to improve the overall experience.
Marco S. – Business development director home-appliance retailers - Germany
World class quality
Your project is managed from proposal to presentation by professional project leaders with years of market research experience in China from top corporations and universities. They provide careful thought to the approach and the selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust. We help you to identify the impact of new trends.
China Nationwide Reach
Our unique network and our strong China-based roots allow us to collect large-scale data. Through our data-base of China-based market insiders and professionals, our market surveys in China can reach any industry.
Responsiveness & Flexibility
Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.
All our strategy consulting services are 100% data-driven. To perform data collection, we develop innovative and tech-driven methodologies managed by experienced full-time in-house professionals. Our experience and knowledge of Chinese market dynamics allow us to design tailored, agile and pragmatic research designs and to always use the relevant tools according to the client's situation
Perfect partner in China
While Daxue Consulting mainly serves International brands or firms, some of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.
Our clients are both multinational corporations and medium-sized companies from basically anywhere in the World. With hundreds of projects each year, our management team developed a deep understanding of each sector and companies' situation needs and stake on the Chinese market.
OUR REFERENCES SPEAK FOR US
Market Research China Firm’s Strengths
Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms in China. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.
Daxue Consulting offers agile stragy consulting in China. We leverage the best resources and tech-driven data collection in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions, innovation management and plan for a successful development in China. Our role is to help business units to achieve leadership positions.
Our services and methodologies for market research in China
Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:
The expertise of Daxue Consulting
Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, smart city, and fashion as well as industrial and BtoB businesses. The projects and market surveys managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, automotive, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. We provided market research in Shanghai, Beijing, Guangzhou, Shenzheng and all over China. You can find our website in Hong-Kong and China.
One client, one unique experience
Our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each market research project as a unique, innovative and new challenge. Over the years, a multitude of differing projects have helped develop our technical tools in leveraging social networks, forums and new technologies for our market survey in China. These tools make it possible to approach the Chinese markets and to provide consulting in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations and our consulting team wants to provide you the best tools to improve these operations in China.
Efficiency throughout China for China Market Research
Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage market surveys all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.
Information, the key to success in China
Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample and ask the right questions to obtain accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research in China. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique and specific Chinese market landscape.
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