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Beijing – Shanghai – Hong-Kong & capabilities in 2d, 3d and 4th-tier cities

For significantly lower cost than the big research firms, Daxue offers 

  1. World class quality: Your project is managed from proposal to presentation by professionals with years of market research experience from top corporations and universities. They give careful thought to the approach and selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust.
  2. Nationwide reach: Our unique nationwide network of professional degree candidates (among top MBAs, CPAs, CFAs, PhDs & similar degrees) as well as university professors work with us on a per-project basis to complete large-scale data collection that even large firms cannot match. Our network through universities make it also possible for us to reach any industry as professional degree candidates are in constant contact with the professional world. They represent a workforce and a source of information at the same time.
  3. Responsiveness & flexibility: Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.
  4. Talented people: to perform data collection, we employ the excellence of professional degree candidates managed by experienced full-time in-house professionals. We select only the brightest of candidates to collect the data which matters to you.
  5. Perfect partner in China. Most of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.
  6. Our clients: MNC and SME (Small and Medium Entreprises). Our clients are both large multinational firms and medium-sized companies. See below



Market Research Firm’s Strengths

Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.

Our clients: MNC and SME

Our clients range from large multinationals down to mid-size enterprises. No matter the size, we custom-tailor each research plan to meet the unique needs of our client, providing itemized pricing for great flexibility.

They talk about us:

Daxue Consulting, a China market research company 

Daxue Consulting offers consulting services in China supported by dedicated consultants. We leverage the best resources in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions and plan for a successful development in China.

Our services and methodologies for market research in China

Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:

Efficiency throughout China for China Research

Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage projects all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.

Information, the key to success in China

Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample, we ask the right questions and get accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique Chinese market landscape.

The expertise of Daxue Consulting

Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, and fashion as well as industrial and BtoB businesses. The projects managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, auto making, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. You can find our website in Hong-Kong and China.

One client, one unique experience

All our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each project as a unique and new challenge. Over the years, the multitude of differing projects helped develop our technical tools in leveraging on social networks, forums and new technologies. These tools make it possible to approach the Chinese markets in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations. 

They talk about us: