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Daxue Market Research

consumer panel China

CONSUMER PANEL

Our panel of consumers gathers various samples of Chinese consumers (age, sex, income, geographical areas, consuming patterns, etc) which allow you to better understand the evolution of the market, the awareness toward your brand and any driver of growth in your industry.

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Market research China

MARKET ANALYSIS

Daxue Consulting serves its clients with data-driven analysis of their market. We use a full range of close-to-market and tailored methodologies to collect the most reliable and relevant data that satisfies your needs of information and your ambitions in the Chinese market.

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focus group China

FOCUS GROUPS

Daxue Consulting collect qualitative data to provide you with the deepest understanding of Chinese consumer perceptions, buying criteria and product preferences. Our team will setup every step of your focus groups in China, including recruitment, moderation and further analysis.

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Omnibus survey China

OMNIBUS SURVEYS

Daxue Consulting offers the most flexible and adapted research designs. Our panel of consumers and our professional team works with you on the development of survey questions that will answer your entire set of questions on the Chinese market.

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Daxue Tech

Eye tracking China

EYE-TRACKING

Eye tracking is the measurement of eye activity. Daxue Consulting uses this research method to collect data and to analyze the visual path of Chinese consumers across an interface such as a website, a mobile APP, a packaging or even printed ads.

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consumer panel China

STORE-CHECKS

Daxue Consulting favors agile and close-to-market data-collection methodologies in China. In-store data is one of the best sources of information to better understand your market and your competition frame in China. We have developed our in-house mobile APP The Store-Checkers.

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online survey China

ONLINE SURVEY

Daxue Consulting serves its clients with full quantitative data collection methods. We specially developed our in-house online survey platform to allow our team to spread your question to any sample you need on a national level.

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Daxue Consulting Management

Market entry China

MARKET ENTRY

Regarding your ambition in the Chinese market, our team provides you with the essential data-driven knowledge to setup your strategic go-to-market plan in China. Our project managers work with your team to fully adapt your offer and marketing plan to the Chinese market.

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Marketing activation China

MARKETING ACTIVATION

Daxue Consulting's solution to marketing activation in China aims at setting up a pragmatic and segmented plan to significantly improve your market shares toward targeted and quantified segments of Chinese consumers.

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Monitoring plan China

MONITORING PLAN

Daxue Consulting provides a long-term follow-up plan with the development of monitoring tools on the Chinese market, including KPIs evaluation, consumer data-collection to evaluate the evolution of your brand image and workshops with your team.

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Daxue Strategy

Market strategy China

MARKET STRATEGY

Daxue Consulting assists its clients by designing comprehensive and data-driven strategic action portfolios, business models as well business projections.

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Business Intelligence China

BUSINESS INTELLIGENCE

Daxue Consulting offers to its clients solutions to collect and aggregate data that gravitates around the company’s environment (stock market data, category pricing audit, social listening, etc.)

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Business turnover China

BUSINESS TURNOVER

Daxue Consulting develops a close-to-market and data-driven set of methodologies and consulting services to identify new growth opportunities within the available resources and ambition of our clients.

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MEET OUR TEAM

WHAT OUR CLIENTS SAY

OUR SERVICES

  • World class quality

    Your project is managed from proposal to presentation by professional project leaders with years of market research experience in China from top corporations and universities. They provide careful thought to the approach and the selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust. We help you to identify the impact of new trends.

  • Nationwide Reach

    Our unique network and our strong China-based roots allow us to collect large-scale data. Through our data-base of China-based market insiders and professionals, our market surveys in China can reach any industry.

  • Responsiveness & Flexibility

    Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.

  • Tech-driven approach

    All our strategy consulting services are 100% data-driven. To perform data collection, we develop innovative and tech-driven methodologies managed by experienced full-time in-house professionals. Our experience and knowledge of Chinese market dynamics allow us to design tailored, agile and pragmatic research designs and to always use the relevant tools according to the client's situation

  • Perfect partner in China

    While Daxue Consulting mainly serves International brands or firms, some of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.

  • Our clients

    Our clients are both multinational corporations and medium-sized companies from basically anywhere in the World. With hundreds of projects each year, our management team developed a deep understanding of each sector and companies' situation needs and stake on the Chinese market.

OUR REFERENCES SPEAK FOR US

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OUR STRENGTHS

  • Market Research China Firm’s Strengths

    Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms in China. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.

  • Daxue Consulting offers consulting in China. We leverage the best resources in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions and plan for a successful development in China. Our role is to help business units to achieve leadership positions.

Our services and methodologies for market research in China

Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:

The expertise of Daxue Consulting

Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, and fashion as well as industrial and BtoB businesses. The projects and market surveys managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, automotive, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. We provided market research in Shanghai, Beijing, Guangzhou, Shenzheng and all over China. You can find our website in Hong-Kong and China.

One client, one unique experience

Our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each market research project as a unique and new challenge. Over the years, a multitude of differing projects have helped develop our technical tools in leveraging social networks, forums and new technologies for our market survey in China. These tools make it possible to approach the Chinese markets and to provide consulting in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations and our consulting team wants to provide you the best tools to improve these operations in China.

Efficiency throughout China for China Market Research

Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage market surveys all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.

Information, the key to success in China

Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample and ask the right questions to obtain accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research in China. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique and specific Chinese market landscape.

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