For a detailed description of the service Market research in China, please contact-us.

Daxue Consulting offers strong expertise for your Market research in China

Daxue Consulting regularly conducts researches on different markets in China. Our scope of expertise covers consumption patterns, U&A, Brand Equity, Consumer Insight, Trade Marketing- etc in Shanghai, Beijing, Guangzhou and other top 50 cities in China; based on our data and information.

Our network covers all of China. Every market research can be realized either in first-tier cities such as Beijing, Shanghai, Guangzhou, Tianjin, Shenzen or second-tier cities such as Dalian, Harbin, Xiamen, Xian, etc.

Our  aim is to provide you a better understanding of China market, consumers and consumption patterns. The final purpose is to provide you the access to distribution networks in and to enable our customers to have a clear vision on how to sell in China. Our project managers provide valuable insights on the Chinese market, they identify key driver of growth and the recommendations given are as operational as possible.

Daxue Consulting uses proven methodologies for your Market research in China

To conduct a market research in Shanghai, Beijing and other top 50 cities, Daxue Consulting may use various methodologies such as:

  • Qualitative interviews with market experts: consultants, professors, professionals,
  • Quantitative interviews with targeted sample of consumers. We work with your staff to determine the best approach and provide valuable and complete data analysis.
  • Store-checks, mystery shopping, benchmarks,
  • Online survey and research
  • Information collection through the Internet (Baidu, google, specific platforms) and magazines (specific fields, analysis of competitors, competing media plans),
  • Interviews with competitors through various approaches,
  • Synthesis of internal documents, etc.

Our deliveries are designed to provide a complete insight of the market

The recommendations from the market research in China will be accompanied by a certain number of documents, in particular:

  • A clear presentation highlighting of the key drivers of growth, with the data and all the information proving these conclusion,
  • The figures of industry trends highlight, and the elements of a successful marketing plan,
  • A benchmark of the players in the market with their marketing strategies,
  • The Marketing Mix adopted: price, localization, POS, etc.
  • Recommendations on the selection of providers.

Price of the services for a market research project

Our offer are all personalized, to get more details about the pricing send us an email at

Case study: Customer on the Steel Industry  

Our customer wanted to understand the size of its potential markets in China across different lines of business. Indeed, the client used across many different industries from aluminum to steel.


Daxue Consulting extensive research were based on the customer’s requirements and has been totally tailor-made for him. At the first stage, we carried out desk research, which allow us to have a good indication of the numbers of competitors and a deep understanding of the consumer’s profile. We therefore created databases for use in bench marking, customer segmentation, and market analysis.. This was followed by an exhibition and factory checks to verify all the information in the field. We therefore arrived to the best estimates of the market size with a deep insight of the steel market in China for the client best business opportunities.

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