Market Research China

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Collect insights and strategic data in China

Daxue Consulting broad range of research services caters to every business and data collection needs in China. It includes qualitative and quantitative research methods: from answering niche consumer issues in China to China market entry project; from long-term China market audit to forward-thinking process of market trends identification in China. Our team provide tailored services, agile research design, and flexible commitment models.

Full range of capabilities in China

Our scope of expertise covers consumption patterns, U&A, brand equity, consumer insight, usability testing, trade marketing, competition framework, feasibility assessment, performance evaluation and so on.

Moreover, our network covers all of China. Every market research can be realized either in first-tier cities such as Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen, and second-tier cities such as Dalian, Harbin, Xiamen, Xi’an. We also have capabilities and network in low-tier cities and China rural areas to conduct any research methodology.

Providing actionable insights in Chinese market

Daxue Consulting final aim is to provide key drivers of growth to your operations in China. It includes providing you with the access to distribution networks and a clear vision on how to sell in China. It also implies to give a comprehensive overview of your competition framework and to identify what can be your competitive edge in China. Finally, our consumer panel research allows our team to provide valuable insights regarding your Chinese consumer target. We identify your key consumer segment targets, to further adapt your strategy to each segment.

Daxue Consulting’s team ensures that the research outputs are actionable and decision-oriented to meet clients’ business objectives in China. Findings are critically analyzed and always challenged internally and during workshops with your team. Above all, we pay specific attention to elaborate agile research designs and methodological processes. It allows our team to offer a service that is specific to your need and never generic to the industry.

Building comprehensive business projects in China

Our market research methodologies are often followed-up by practical and strategic consulting solutions. For instance, for a market entry project, market research services will be the foundation of your future business plan in China. In the case of a competition analysis, our team will set up market intelligence tools to ensure a reliable and timely market audit within a long-term monitoring plan in China.


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Custom methodologies for your Market Research in China

Our comprehensive services for market research in Shanghai, Beijing and other top 50 cities include primary and secondary data analysis and a broad range of custom collection methods, including:

Finally, Daxue Consulting leverages any data collection methods that will prove to be efficient regarding your particular need in China. Our team developed tech solutions to extend its reach in term of insights available. It includes eye-tracking, in-vivo research or social listening.


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Why conducting market research in China?

Optimize your market entry

Designing your business plan in China for a market entry or a product launch requires going beyond intuition and localizing your model in the Chinese market. Daxue Consulting promotes a data-driven approach including an initial market research stage. Better will be your understanding of all the dynamics driving your Chinese market, better will be your strategy design for your market entry in China.

Analyze your industry and size your market

When it comes to new market entry, one of the first objectives should be a clear understanding of your real market potential in China. For long-time China-based players, evaluate the size and nature of your market will also be essential when setting more tactical issues such as business turnover, value proposition adaptation or financing round. Size the market in China is a crucial requirement for companies, especially those that look for third-party financing such as venture capital.

Daxue Consulting in-depth market segmentation enables our team to disaggregate the market with key consumer segments you will like to address in China. We then use data collected to quantify these segment and evaluate what should be your market share target in each of them. To ensure the quality of the analysis, all integrated data tables are validated and cross-checked with internal databases.

Identify your key consumer segment targets in China

Identifying and prioritizing your future key consumer markets is another key part to be answered when entering the Chinese market. Market research in China will help you to answer such questions as: what are the profile types of my key consumer segments in China? What demographics and social categories should I focus on? What geographical areas will be most relevant for my product or service? How can I best reach them? How do they like to consume and what are their buying criteria?

For B2B type of needs, Daxue Consulting assists various clients by collecting a list of potential qualified prospects for relaying or supporting your service or product when you enter in China.

Benchmark your competition in China

While this question will likely lead to intuitive answers in your domestic markets, what do you know about your competitors in China? Market research in China includes the definition of your competition framework. Daxue Consulting leverages proven methodologies for the analysis of your key competitors. Our team uses market intelligence metrics to frame your domestic and international competition in China. Moreover, understanding how they brand their offer will help us to create a working hypothesis to be challenged by consumer research and distribution analysis, to design the most adapted unique selling proposition in China.

Define your distribution network in China

Integrate China’s distribution network for international brands proved to imply very specific challenges. The boom of e-commerce and generally speaking internet channels has created a significant shift in the traditional structures of distribution of goods and services in the Chinese market. Understanding these new dynamics and where is your touch points with your consumer target will be crucial to your strategy in China.

While online channels are today the most intuitive keys to enter Chinese consumer market for international brands, in any B2C sector, defining a tailored approach to entering the needed distribution network is crucial. It includes

  • a thorough research on the channels available in China,
  • a comprehensive benchmark of both local and international competition best practices,
  • a consumer research to examine how sales networks can match your target needs and expectations and
  • a feasibility research for each selected channels (needed resources, daily management, regulation, the real estate if B&M)

Setup long-term monitoring plan to anticipate future industry’s evolutions

Daxue Consulting’s China market intelligence tools aim at providing a tailored and adapted market audit in your industry. We provide online and offline metrics on your Chinese market to track, monitor and analyze what is happening in your market, from competition’s marketing operations to consumer rising trends and sales volume evolution. 

We monitor the market and then also create with your team a database. It will be leveraged to forecast future impact of your operation on the market better or to anticipate market trends and competitors’ actions.

Market intelligence tools in China will then give you valuable input for the full scope of your decisions from strategy design to day-to-day operational planning. Our industry monitoring coverage includes consumer & retail, services to individual or enterprises, technology, automotive, resources & energy, sustainable development, financial services, manufacturing & industrial, healthcare, private equity, media & telecommunications. [See our industry cases]


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Our deliveries are designed to provide a complete insight of the market

The recommendations from our market research in China will be accompanied by a certain number of documents, in particular:

  • A clear presentation highlighting your key drivers of growth in the Chinese market, with the data and all the information proving this conclusion,
  • The figures of industry trends in China, and the elements of a successful marketing plan,
  • A benchmark of the players in the market with their marketing strategies in China,
  • The Marketing Mix recommended: price, localization, POS, etc.
  • Recommendations on the selection of providers for market entry follow-up (operational marketing, outsourcing, relevant partners, etc.).

Some reference for market research projects

Daxue Consulting recently realized the following market research projects in Beijing, Shanghai and all over China:

  • For a textile company, an analysis of competitors with their marketing strategy,
  • For a company of music equipment, an analysis of marketing strategies among upscale competitors and players in the West,
  • For an industrial company, research on the deals made in the last three years in their industry.

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