Daxue Consulting aims here to help you better understand China’s market and to determine the key drivers of success for your brand or company in China. An online and offline survey in China helps you to identify consumer demands and expectations, market opportunities, future trends or even competition landscapes.Daxue Consulting will manage any step of your market survey in China through:
The final goal is to provide you with all the information you will need to make the best decision and design the best strategy in China.
Through market surveys, Daxue Consulting can give you valuable insights regarding various issues, including:
When it comes to brand tracking surveys, our consumer panel will allow you to gain key insights regarding your brand performance in China:
Daxue Consulting delivers valuable insights through online and offline market surveys in China
Market surveys also involve statistic tools and formulas such as cross-tabulation. Our workers have qualitative education in the field of data-mining and statistics to ensure you the best analysis regarding the data gathered in the field.
Besides numbers, a market survey often also discloses some insight to the consumer’s vernacular, so we can go deeper and give some insights into the mindset of the interviewees. Our knowledge of China’s culture and consumer habits allow us to give you the best analysis of this qualitative data.
To design the most adapted market survey, our team of consultants will work hand-to-hand with your staff to choose which methodologies are the most suitable to your goal and the information you need. These include qualitative or quantitative online and offline surveys, mystery shopping, street interactions, store checks, focus groups, etc. Our team has the valuable experience in a wide range of methodologies you will need for the Chinese market. Our extensive network allows us to provide local projects like market surveys in Shanghai, Tianjing, Shenzhen, Guangzhou, Chengdu or Beijing.
The market offline and online survey involves a lot of raw data which requires data-mining processes and analysis capacities, driven by a strong knowledge of the local market and an influential business sense. Our project teams are built and trained for purpose and offer professionalism, responsiveness, and quality in every step of the survey process.
To perform an effective market survey in China, it is important to perfectly define the scope of the research and the target market. This is why we like to work in direct relation to your staff. All of our projects are unique, and we have customized all our solutions to your needs and objectives.
During a market survey, it’s crucial to perfectly select the people who we are going to interview & ask the questions. Besides the way they do the questionnaires, there is also the way they understand the answers and transcribe the answers on paper. This requires a minimum level of university background. That is why we based our business model on three levels of consultants – students, internal consultants, and experts – which is perfectly adapted to market surveys in China and outperforms the current quality of market surveys currently offered in China.
Moreover, recruiting the relevant consumer profile to answer your questionnaire will prove to be key for the future findings and the key decision to be made. OurConsumer Panel China gathers the best database of representative users in China.
Furthermore, reliability and consistency must be the primary driver of a market survey in China. That is why we developed a series of checks during the process. All the results and finding are monitored by our market experts and every result which is not in line with realistic data is removed.
For market surveys, gathering data is key to build a data-driven analysis. Analyzing and finding constructive and actionable findings is Daxue Consulting’s team core expertise. Our action plan for market surveys consists of six simple steps:
Daxue Consulting emphasizes the 4th step, as we believe that analyzing the data in a variety of different ways is beneficial to understanding the data. Below are some of the statistical methods we employ: